Hi Guys! Nicole Gabriel here!
I wanted to talk about a best seller, but I want to remind you that I don’t believe in best sellers as a key reason for writing your book. But, what I do look at is the business principles behind the concepts. These concepts should be looked at by every self-published author in order to grow a stronger platform.
There are a few rules for every bestseller list and how to get your book on them. And please note that I’ve done a few podcasts where we talk about the idea that most self-published authors will never become a best-seller. So, keep in mind that it’s highly unlikely this will occur for you.
There are two main principles that make up most best-seller lists. They are determined by the number of sales and the reporting of those sales.
Before I get into the major bestseller lists and their particular rules, there are two principles that apply to all of them—number of books sold and the reporting for those books sold. Let’s talk about these:
Selling 5,000 books in a year is a pretty solid performance, but unfortunately it’s not not going to get you on any of the big bestseller lists. But, concentrate those sales in a week and now you’re looking at possibly hitting many of those lists! It's not how many books you sell, it's how many you sell in a given time. The more sales you pack into a shorter period of time the better.
This is why setting a release date and concentrating your marketing around it is so important…if selling books is your business. You can use the book as a mechanism to create sales of books…or, if selling books isn’t your thing, then use it as an opportunity to sell your brand, image, product, and services.
2. Reporting sales is key.
There is no list that actually measures all book sales from all outlets. In the purest sense, there is no such thing as a "real" bestseller list. Each list has their own method of counting sales, and each list only counts a fraction of places that books are sold. Amazon only counts books sold on Amazon. The New York Times only counts the physical bookstores that it tracks (and a few online sellers).
When you know the way that lists counts sales, then you can focus on creating sales in those ways only.
The Prerequisites for a Best Seller.
New York Times Rules
The Wall Street Journal Rules
The USA Today Rules.
The Amazon Rules
Buying your way onto a list.
Services exist that will guarantee that you get on The New York Times bestseller list. They are very expensive, and for the most part, if you read the fine print, their results are not actually guaranteed, despite what they claim in their ads. And you could pay as much as $200,000 for these services.
It’s likely that a large number of books that hit the bestseller lists are bought.
So, given all this information, what can we learn? We learn mostly that there are many games here and a best seller is a one-time accolade serving mostly the ego. When you write a book with leveragable content you write a book with content you can use for a lifetime. If you really want to make a go of this list, you probably shouldn’t self publish. But, you might learn the entire process with a self-published book then take the next to an agent or publisher. To get anyone’s attention we much sell a massive amount of books within a week (3-10K). It’s short term big dollar sales that count. But, bulk sales won’t cut it.
You know, I had heard one person I know tell me they became an international best seller by selling a bunch of books to a network marketing company based overseas for an event they were hired to speak at. The fact is that this would not have resulted in a best seller tag for their book as bulk sales are not counted. These companies tracking book sales know the games played for rankings.
The great thing about self-publishing a book and selling bulk books at an event would mean an instant bonus in your pocket, but not count for best-seller status. Many high-level executives and business owners I have worked with over the years simply don’t care about the tracking or numbers. They care about the status, the message, the branding, and the training they can give to their team. And, of course, a book surely satisfies the ego.
OK guys, hope I gave you something to noodle on.
I’ve been taking an incredible number of books to print these days. I want you to know that despite this virus, people are still writing and producing amazing content as game-changers and business leaders. Things are still moving in a positive direction.
Be well! Until next time!
Wishing you peace, love, and light!
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