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053 - How Do I Sell My Book? (Special Fathers Day Tribute)

fathers day marketing sales Jun 21, 2020
 

Hey Guys! Nicole here!

I was just helping out a book design client by getting him set up with a website designer.

I had so many things to say when he made the request but, as you will see here in a minute, it’s a larger discussion… so I took it to a podcast.

When most authors finish a book the next logical step is to begin to sell it. This reminds me of the days when I was first out of college and I began one of my first jobs selling Cutco cutlery…remember those days? (The birth of network marketing companies) One of the things they taught us as new sales people was to say this statement after we presented our fab cutlery…”I would not being doing my job if I didn’t ask you this question…” they taught us to ask for the sale. They said it’s great to do a wonderful presentation, but if you never ask for the sale you may never get it.

Why does this remind me of this time? 

Well…many years later I realized what...

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20 - Defining Your Ideal Customer and Your Value Proposition

 

It’s a beautiful blue bird kind of day here in Utah. I hope you’re enjoying a beautiful day wherever you are tuning in from. 

Speaking of locations…most of our listeners are from the USA , but we also have a bit of a following over in Australia and in Europe…saying hello to you all! Thank you for joining us!

No matter where you’re tuning in from, the value we provide to our listeners or readers is really what matters the most in the end. Why you want to communicate with others is always a personal choice, but when you communicate to offer value is when you will begin to find the largest audience. 

Many authors forget the idea of talking to their audience and write their book from the me, me, me perspective and forget that they aren’t really what matters here. People tune in to learn from you so it needs to be you, you, you as you speak to your audience. This should also help you form how you communicate with your audience....

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