First let me say Happy New Year! If a book is on the agenda for 2023 - we can help!
We talked about the back end business of your book in the last episode, but now I want to talk about a great tool that will not just build your website to sell your books from, but it will grow with you as you build out your platform.
When you are new to writing a book there is so much information out there for you to digest as a new author. Bridging all the functional elements together can be overwhelming. Every approach is unique. When you first think about writing a book and you begin a few random online searches you will likely first get hit with all the support for making a best-seller. As you start to weed through the information available you will probably learn that many systems make promises for high returns on sales, while others talk about speed and getting your book done quickly. But, in general you will find very few systems that are designed to support you by actually designing...
Today’s Topic: Why Is A Book the Single Best Marketing Tool?
If you’ve been considering writing a book, and done any amount of research online, you’ve probably seen all kinds of ads claiming that a book is the single greatest marketing secret in the world. But, what exactly does this mean, and is it true?
On the surface, yes I will agree, this can be true. But, it’s not really quite as straight-forward as it sounds. Yes, a book will draw attention to the particular topic you’ve written about and will create a certain level of interest in the fact that you have something to say about it, but there are two factors even more important than attention. First is alignment with your message, and second is whether or not the book supports that message - either by fulfilling a mission, or by enhancing the income you generate from something related to this mission. In other words, do you have a clear objective and how to you fulfill or justify the...
Hey Guys! Nicole Gabriel here! I’m the host of the Let’s Get Your Book Published podcast. I’m also the author multiple books, a Book Designer, and a Publishing Coach as well as an intuitive Business Coach.
I’ve been in the book business for awhile now and I’ve helped many clients get their book published over the years. On this podcast I share personal stories, client stories, and the truths about the publishing industry….
I hope you are doing well! I think like most of you, I’m finding ways to come to peace with the state of the world, as those of us that are awake are aware that this is the great awakening and everything that wasn’t meant to be a part of the new earth is breaking away and truth is being exposed. But, some of us are still caught in the changing narratives and fear. I want to assure you that some 20 years ago I was made very aware of this time and that it is a time talked about in...
Hey Guys! Nicole Gabriel here!
I hope you’re doing well and staying balanced in these strange times we are living in. We’ve all had to make many adjustments in how we live and do business with all the changes happening in the workplace and at home. Personally, I find this to be a time of great transformation. Every fiber of our world that isn’t standing on truth seems to be crumbling all around us. Of course, if you’ve listened to any of my podcasts on truth its something that runs deep in my veins to discuss and disclose. It seems I can’t stop myself from discerning intention, integrity, and ripping the mask off of deception, censorship, and trickery.
The fluctuations in the publishing industry have certainly been interesting to watch as it’s been my opinion that so much of what occurs here has deceived us for many years. Often I can’t stop myself when I’ve found those places where the system takes advantage of unassuming...
Hey guys! Nicole Gabriel here!
Did you know that content marketing strategy is one of the hottest topics on the internet right now?
If you’re not familiar with what this is, let’s start there. A content marketing strategy is how a marketer identifies a particular audience (generally one they wish to market to) and delivers targeted content to them. From a technology perspective, in an online environment, there are technologies that manage and deploy website content…(CMS) content management systems. We are not going to talk about the systems here but we are going to talk about how to effectively build out content for your book project…more the content strategy.
The strategy of building content is an ongoing process that pairs business objectives with meaningful, relevant, and valuable content for achieving particular goals…ultimately to drive a profitable customer action with targeted marketing.
Of course, the most wonderful thing about...
Hey Guys! Nicole Gabriel here!
So, niche marketing…I’ve never really touched on this topic, but I really find it quite a fun one to talk about!
First, let’s talk about what it is. It’s basically a targeted marketing plan that zeros in on strategically selected and targeted consumers that may have an interest in buying your product or service….or even your book.
Since there is a lot of competition in the book world—considering writing a book is your business—and book categories (and subcategories) are packed with options… you’ll want to stand out against the rest. The best way to do this is with a niche topic. You also want to get very clear on who your audience is.
You have to identify your audience then attract them by appealing to their needs. And, you want to use your book title to capture your niche audience.
Did you ever notice the word AUTHOR is similar to AUTHORITY? What does your book position you to be the...
Hey Guys! Nicole here!
I was just helping out a book design client by getting him set up with a website designer.
I had so many things to say when he made the request but, as you will see here in a minute, it’s a larger discussion… so I took it to a podcast.
When most authors finish a book the next logical step is to begin to sell it. This reminds me of the days when I was first out of college and I began one of my first jobs selling Cutco cutlery…remember those days? (The birth of network marketing companies) One of the things they taught us as new sales people was to say this statement after we presented our fab cutlery…”I would not being doing my job if I didn’t ask you this question…” they taught us to ask for the sale. They said it’s great to do a wonderful presentation, but if you never ask for the sale you may never get it.
Why does this remind me of this time?
Well…many years later I realized what...
It’s a beautiful blue bird kind of day here in Utah. I hope you’re enjoying a beautiful day wherever you are tuning in from.
Speaking of locations…most of our listeners are from the USA , but we also have a bit of a following over in Australia and in Europe…saying hello to you all! Thank you for joining us!
No matter where you’re tuning in from, the value we provide to our listeners or readers is really what matters the most in the end. Why you want to communicate with others is always a personal choice, but when you communicate to offer value is when you will begin to find the largest audience.
Many authors forget the idea of talking to their audience and write their book from the me, me, me perspective and forget that they aren’t really what matters here. People tune in to learn from you so it needs to be you, you, you as you speak to your audience. This should also help you form how you communicate with your audience....