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068 - Content Marketing Strategy for a Powerful Book Platform

content marketing strategy Sep 07, 2020
 

 Hey guys! Nicole Gabriel here!

Did you know that content marketing strategy is one of the hottest topics on the internet right now?

If you’re not familiar with what this is, let’s start there. A content marketing strategy is how a marketer identifies a particular audience (generally one they wish to market to) and delivers targeted content to them. From a technology perspective, in an online environment, there are technologies that manage and deploy website content…(CMS) content management systems. We are not going to talk about the systems here but we are going to talk about how to effectively build out content for your book project…more the content strategy.

The strategy of building content is an ongoing process that pairs business objectives with meaningful, relevant, and valuable content for achieving particular goals…ultimately to drive a profitable customer action with targeted marketing.

Of course, the most wonderful thing about...

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066 - Choosing a Niche for Your Book

marketing niche Aug 29, 2020
 

Hey Guys! Nicole Gabriel here!

So, niche marketing…I’ve never really touched on this topic, but I really find it quite a fun one to talk about!

First, let’s talk about what it is. It’s basically a targeted marketing plan that zeros in on strategically selected and targeted consumers that may have an interest in buying your product or service….or even your book.

Since there is a lot of competition in the book world—considering writing a book is your business—and book categories (and subcategories) are packed with options… you’ll want to stand out against the rest. The best way to do this is with a niche topic. You also want to get very clear on who your audience is.

You have to identify your audience then attract them by appealing to their needs. And, you want to use your book title to capture your niche audience.

Did you ever notice the word AUTHOR is similar to AUTHORITY? What does your book position you to be the...

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053 - How Do I Sell My Book? (Special Fathers Day Tribute)

fathers day marketing sales Jun 21, 2020
 

Hey Guys! Nicole here!

I was just helping out a book design client by getting him set up with a website designer.

I had so many things to say when he made the request but, as you will see here in a minute, it’s a larger discussion… so I took it to a podcast.

When most authors finish a book the next logical step is to begin to sell it. This reminds me of the days when I was first out of college and I began one of my first jobs selling Cutco cutlery…remember those days? (The birth of network marketing companies) One of the things they taught us as new sales people was to say this statement after we presented our fab cutlery…”I would not being doing my job if I didn’t ask you this question…” they taught us to ask for the sale. They said it’s great to do a wonderful presentation, but if you never ask for the sale you may never get it.

Why does this remind me of this time? 

Well…many years later I realized what...

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20 - Defining Your Ideal Customer and Your Value Proposition

 

It’s a beautiful blue bird kind of day here in Utah. I hope you’re enjoying a beautiful day wherever you are tuning in from. 

Speaking of locations…most of our listeners are from the USA , but we also have a bit of a following over in Australia and in Europe…saying hello to you all! Thank you for joining us!

No matter where you’re tuning in from, the value we provide to our listeners or readers is really what matters the most in the end. Why you want to communicate with others is always a personal choice, but when you communicate to offer value is when you will begin to find the largest audience. 

Many authors forget the idea of talking to their audience and write their book from the me, me, me perspective and forget that they aren’t really what matters here. People tune in to learn from you so it needs to be you, you, you as you speak to your audience. This should also help you form how you communicate with your audience....

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