137 - Book Funnels & Tech Layoff’s
Today’s Topic: Book Funnels & Tech Layoff’s. Using a Book to Secure Your Position
There were at least 154,000 layoffs from more than 1,000 tech companies last year, according to Layoffs.fyi, a website that has been tracking tech layoffs since March 2020.
Google alone just let go 12,000 employees. Amazon let go of 18,000, Microsoft 10,000, 11,000 at Meta, 8,000 at Salesforce, and many more have followed suit, like Twitter (3,700), Uber, Cisco (4,100), Caravan (4,000), Peloton, booking.com, Airbnb, Instacart, Wayfair, Capital One, and so many more. What’s going on?
Many believe this has something to do with massive hiring at the height of covid and all the lockdowns. Amazon gained 800,000 employees between 2020-21, while google gained 52,000, Meta gained 27,000, Microsoft gained 58,000. Tech people are saying that Apple only slowly hired 17,000 and has yet to let any go. Many are saying that there is a re-normalizing occurring now. Basically,...
115 - An Authors Job is Never Complete!
Intro:
Hey Guys! Nicole Gabriel here! I’m the host of the Let’s Get Your Book Published podcast. I’m also the author multiple books, a Book Designer, and a Publishing Coach as well as an intuitive Business Coach.
I’ve been in the book business for awhile now and I’ve helped many clients get their book published over the years. On this podcast I share personal stories, client stories, and the truths about the publishing industry….
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Here we are in 2022 and were are nearly through January, but I have yet to do a podcast. So, let me first say “Happy New Year” and second, I apologize for not keeping regular with my podcasting. I have had a tremendous number of interruptions, but I have remained steadfast in my conviction to share the truth about the publishing industry, to help my authors get their books published, and to continue to produce high-quality end products for my clients.
Today’s episode - An...
015 - Tips For Defining Content (& Your Target Audience) For Your Book & Website
I have been really doing my homework lately on SEO (Search Engine Optimization) and all things content for both my website and my books and I wanted to share a few things about what I’ve learned.
I’ll be honest, it’s been a few years since I took the time to play in the online space. I really haven’t done much over the years to promote my business online or via events or social media. I’ve actually just been far too busy. In fact, all my marketing efforts and back-end business tools have always been something I just kinda noodled with in my free time and in between clients. I’ll also admit that I’ve never had a formal business plan, never a real formal sales agreement, and only the minimum content has ever been displayed on my website just to simply have an online presence. I always wondered why I needed to make the effort to do all these things if I had a thriving business. But, sometimes it takes backing up to go more seamlessly...