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078 - Greatest Lessons Learned After Becoming An Author

 

Hey Guys! How are you holding up with all the chaos in our world? I’m sorry I missed my podcast last week, but I was on the road traveling. I told you I bought what I am fondly referring to as the “super bus”? Well, the pups and I packed her up and took a drive to visit mom and dad in Michigan. I know it’s crazy to think I haven’t gone south in the winter, but with all the chaos in the world it was just time to go home for nurturing. Sometimes life gets wild and returning to familiar gives you a bit of grounding and comfort. So, here we are being mobile in the super bus! We have a home and an office on wheels! There is something quite freeing about this. With all the chaos we can pick up and go wherever we need. We aren’t bound anywhere. And we left Utah just in time for the arrival of snow! In fact, up on our arrival here in Michigan we had mid 70’d and sun. It was awesome to have a few nice days to get acclimated.

Anyhow, I hope...

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015 - Tips For Defining Content (& Your Target Audience) For Your Book & Website

 

I have been really doing my homework lately on SEO (Search Engine Optimization) and all things content for both my website and my books and I wanted to share a few things about what I’ve learned.

I’ll be honest, it’s been a few years since I took the time to play in the online space. I really haven’t done much over the years to promote my business online or via events or social media. I’ve actually just been far too busy. In fact, all my marketing efforts and back-end business tools have always been something I just kinda noodled with in my free time and in between clients. I’ll also admit that I’ve never had a formal business plan, never a real formal sales agreement, and only the minimum content has ever been displayed on my website just to simply have an online presence. I always wondered why I needed to make the effort to do all these things if I had a thriving business. But, sometimes it takes backing up to go more seamlessly...

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