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068 - Content Marketing Strategy for a Powerful Book Platform

content marketing strategy Sep 07, 2020
 

 Hey guys! Nicole Gabriel here!

Did you know that content marketing strategy is one of the hottest topics on the internet right now?

If you’re not familiar with what this is, let’s start there. A content marketing strategy is how a marketer identifies a particular audience (generally one they wish to market to) and delivers targeted content to them. From a technology perspective, in an online environment, there are technologies that manage and deploy website content…(CMS) content management systems. We are not going to talk about the systems here but we are going to talk about how to effectively build out content for your book project…more the content strategy.

The strategy of building content is an ongoing process that pairs business objectives with meaningful, relevant, and valuable content for achieving particular goals…ultimately to drive a profitable customer action with targeted marketing.

Of course, the most wonderful thing about...

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032 - Writing A Book to Pivot Your Business

corona virus strategy Apr 04, 2020
 

Hey Guys! Nicole Gabriel here!

So… we have a lot of time on our hands and if we can get right with ourselves in this strange time it’s a perfect time to write a book...because we have time! And if fear or emotions are high...well this can be great too! Writing can be very therapeutic!

Not all of us have the gift of alone time right now as kids and spouses may be home and your normal routine and quiet time is hindered. But, if you’ve found a new normal and have now found yourself with some extra time you may have begun perusing the internet for the right method or coach or program to get you started on writing your book.

I can tell you that I’m very well aware of the other coaching systems out there and I’m also very well aware of what they are selling and the carrots they are dangling in front of you to get your business. I’m also aware that my appeal as a coach isn’t flashy sales or false promises. I’m a seeker of truth and...

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