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014 - Branding: Book Cover Design and Defining Your Platform

branding platform Jan 15, 2020
 

I was just having a conversation with a client this morning about some design ideas for her new book. I have been designing book covers for the last decade now and I have identified a few topics for discussion for today’s show as it relates.

My client is a therapist and she was telling me about the kind of therapy she does for her patients. She was telling me it is not uncommon to be called at strange hours of the night to pull someone off a bridge or to remove a gun from their hand and in the process of clearing their trauma… and some traumas of her own… she realized that she wanted a book that would showcase peace. 

Today we had a discussion about that and some of the attractive features geared toward someone who might buy her book. I told her that there are a few ways that we could approach this… 

We can approach it by having an image on the cover that would pull in the reader that is dealing with traumas and issues of their own…...

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