Today’s Topic: Why Every Coach Should Write A Book: Establishing Your Authority and Defining Your Center of Expertise
We are going to talk about why a coach should write a book, but before we do let’s talk about why you haven’t. Most people haven’t written a book because of fear… because, let’s be honest… if you want to do something bad enough, your going to find a way to do it.
But, maybe you just don’t know how a book would serve you. I mean, a lot of people think of it like a vanity project. Writing a book has become a bit more common these days than it used to be, but there is still a certain amount of stature a book holds in many circles.
But, putting ego aside, a book is actually not just one of the best things you can do for marketing yourself and your business, but it can also serve as a great platform for setting yourself up as an expert in your field.
Where I personally find a book to be the most useful is when it...
First let me say Happy New Year! If a book is on the agenda for 2023 - we can help!
We talked about the back end business of your book in the last episode, but now I want to talk about a great tool that will not just build your website to sell your books from, but it will grow with you as you build out your platform.
When you are new to writing a book there is so much information out there for you to digest as a new author. Bridging all the functional elements together can be overwhelming. Every approach is unique. When you first think about writing a book and you begin a few random online searches you will likely first get hit with all the support for making a best-seller. As you start to weed through the information available you will probably learn that many systems make promises for high returns on sales, while others talk about speed and getting your book done quickly. But, in general you will find very few systems that are designed to support you by actually designing...
Wow guys! I’m super excited to have had this little break lately in my business. There truly are gifts in this time.
I’m Nicole Gabriel, by the way, and the host of the Let’s Get Your Book Published podcast.
Over the last week I have been in between clients. It’s often this happens in my business when one client finishes writing a book and goes off to the printer and another has just completed the book cover design but not ready for the interior book layout yet. I get a break to re-group!
For me…THIS is a GLORIOUS time to play catch-up. But, this time in particular has been simply awesome. I adore what I do for a living and every day that I get to do what I do I am blessed beyond words. I have fought really hard throughout my life to find my calling and doing what I do for my career is a large part of stepping into it! Every day I’m truly blessed. I thank my clients and you, my listeners!
As an entrepreneur we sometimes have to fight extra...
If you've been in the publishing industry for as long as I have, you learn that the creation of a book is a pretty repetitive process...at least the general foundation. But, every author has a unique story to tell and a unique set of challenges.
For many years I wanted to lock in the foundational pieces and find a way to coach those in way that allowed authors to move along in the comfort of their own home and at their own pace. I also wanted to make the system I was using smart enough to teach it to my authors that were looking to do something similar for their book and clients. Imagine if you could use the book to create the foundation of your offerings...the pieces that are repetitive...and free up your time for self-improvement, a better lifestyle, etc. Imagine turning your book into an online coaching system, to serve as your sales tool, to spark interest in a new field of study, to begin a movement, or to change lives.
The process doesn't have to be complicated.