The other evening I finished up a class I’ve been taking to learn about email list building and SEO. It took me a very long time to complete the class because I was also writing out my value proposition and defining the audience I’m speaking to, generating ideas for lead magnets (that thing my target audience is drawn to and clicks to learn more about me), and making lists of key words (further identifying who I am and what I do). I also set up google analytics and played with a few other website monitoring tools. Have you done any of these things for your business?
I have to admit that these items were just always kind of tossed in a corner and left for a rainy day for the first decade of my business. It wasn’t until recently that I began to really start thinking about how much more functional my business would be if I plugged in some back end enhancements and leveled-up my business.
I’m super excited to now be able to monitor the...