015 - Tips For Defining Content (& Your Target Audience) For Your Book & Website
I have been really doing my homework lately on SEO (Search Engine Optimization) and all things content for both my website and my books and I wanted to share a few things about what I’ve learned.
I’ll be honest, it’s been a few years since I took the time to play in the online space. I really haven’t done much over the years to promote my business online or via events or social media. I’ve actually just been far too busy. In fact, all my marketing efforts and back-end business tools have always been something I just kinda noodled with in my free time and in between clients. I’ll also admit that I’ve never had a formal business plan, never a real formal sales agreement, and only the minimum content has ever been displayed on my website just to simply have an online presence. I always wondered why I needed to make the effort to do all these things if I had a thriving business. But, sometimes it takes backing up to go more seamlessly...