148 - Fire and Fury: The Maui Fires Book That Appeared While Flames Were Still Burning
Today’s Topic: Fire and Fury: The Maui Fires Book That Appeared While Fires Were Still Burning
I had a completely different podcast that I had written and planned to record today, but the truth is that my temper was burning when I saw this book appear while the fires will still burning on Maui. For those that don’t know, I lived on Maui for several years. I ate lunch in Lahaina daily at Choice Health Bar. As many of us did, I watched the events of those days in horror of what was occurring. It was my home! I know that area and I know that this is just not something that occurs there! My dogs and I hiked in the west maui mountains daily. We went up via the jeep trail and made out way to the top for the vast open views over Lahaina. We used to sit up there and watch whales in the distance on occasion. We’ve also been shut out of there from an occasional brush fire. We have also witnessed flames being doused with helicopter water dumps from the ocean, over...
146 - Book Cover Mistakes & Lessons
Today’s Topic: Book Cover Mistakes & Lessons - There’s Far More to the Cover Than Meets the Eye!
OK first off I’m gonna just spill the beans! I just got fired! I’ve been doing all things book for a long time and I’m fine making myself vulnerable for both of us to learn. I’m good at what I do, but occasionally I’m just not a fit for someone. I have no hard feelings so don’t get me wrong. Not all relationships are bliss.
Since my client fired me I think its pretty safe to say we can talk about what went wrong without doing any harm. In other words, I don’t think she’s tuning into my podcast! And, I can share some lessons she and I both learned in the process so this kind of thing doesn’t happen to you in the future!
It’s been so long I can’t remember the exact date, but I think its safe to say that about 3 years ago this client came to me to let me know she was writing a book and planned to hire...
145 - Why Every Coach Should Write A Book
Today’s Topic: Why Every Coach Should Write A Book: Establishing Your Authority and Defining Your Center of Expertise
We are going to talk about why a coach should write a book, but before we do let’s talk about why you haven’t. Most people haven’t written a book because of fear… because, let’s be honest… if you want to do something bad enough, your going to find a way to do it.
But, maybe you just don’t know how a book would serve you. I mean, a lot of people think of it like a vanity project. Writing a book has become a bit more common these days than it used to be, but there is still a certain amount of stature a book holds in many circles.
But, putting ego aside, a book is actually not just one of the best things you can do for marketing yourself and your business, but it can also serve as a great platform for setting yourself up as an expert in your field.
Where I personally find a book to be the most useful is when it...
136 - A Book As A Business Card
Today’s Topic: A Book As A Business Card - How to Use a Book to Start A Business
Have you ever taken the time to search the web for hot topics? If you’re in the business of creating content that people want to see, hear, listen, to or read then you start to pay a bit more attention to how to satisfy an audience. I love entrepreneurism and I love the power a book gives to people just starting out on any topic. The writing of a book crosses off so many hot topics in the top business keyword searches all in one giant swoop. The top keywords in business right now are very much about entrepreneurialism. Here are the top eight and let me tell you how a book gives you a gift that keeps on giving!
- How to start a business
- How to write a business plan
- How to start your own business
- How to start a small business
- How to start an online business
- How to make business cards
- What is a business model
- How do you promote your business
I can tell you that without any doubt a...
009 - Writing a Purposeful and Aligned Book and Targeting Your Audience
I’ve been asked many times by would-be authors whether or not their content is valuable and something people would want to read.
Now of course, my first thought or response is “would you read it?” My next response is that the content always depends on your motivation. Why do you feel compelled to write on that topic? And, what do you plan to do with after you’ve written it?
If you’re simply wanting to draw out your experiential stories and bind them into a book it might be a bit more like a diary or memoire. If you can relate to your reader or pose “what-if” questions you might better engage them. You can talk in terms of “you” verses “I”. But, when you write to your reader with an intent and provide them value and help give them what they want then you are creating an audience. But, as always, with any book you have to take it beyond the pages and get out from behind it.
Most writers don’t think when...