136 - A Book As A Business Card
Today’s Topic: A Book As A Business Card - How to Use a Book to Start A Business
Have you ever taken the time to search the web for hot topics? If you’re in the business of creating content that people want to see, hear, listen, to or read then you start to pay a bit more attention to how to satisfy an audience. I love entrepreneurism and I love the power a book gives to people just starting out on any topic. The writing of a book crosses off so many hot topics in the top business keyword searches all in one giant swoop. The top keywords in business right now are very much about entrepreneurialism. Here are the top eight and let me tell you how a book gives you a gift that keeps on giving!
- How to start a business
- How to write a business plan
- How to start your own business
- How to start a small business
- How to start an online business
- How to make business cards
- What is a business model
- How do you promote your business
I can tell you that without any doubt a...
009 - Writing a Purposeful and Aligned Book and Targeting Your Audience
I’ve been asked many times by would-be authors whether or not their content is valuable and something people would want to read.
Now of course, my first thought or response is “would you read it?” My next response is that the content always depends on your motivation. Why do you feel compelled to write on that topic? And, what do you plan to do with after you’ve written it?
If you’re simply wanting to draw out your experiential stories and bind them into a book it might be a bit more like a diary or memoire. If you can relate to your reader or pose “what-if” questions you might better engage them. You can talk in terms of “you” verses “I”. But, when you write to your reader with an intent and provide them value and help give them what they want then you are creating an audience. But, as always, with any book you have to take it beyond the pages and get out from behind it.
Most writers don’t think when...