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066 - Choosing a Niche for Your Book

marketing niche Aug 29, 2020
 

Hey Guys! Nicole Gabriel here!

So, niche marketing…I’ve never really touched on this topic, but I really find it quite a fun one to talk about!

First, let’s talk about what it is. It’s basically a targeted marketing plan that zeros in on strategically selected and targeted consumers that may have an interest in buying your product or service….or even your book.

Since there is a lot of competition in the book world—considering writing a book is your business—and book categories (and subcategories) are packed with options… you’ll want to stand out against the rest. The best way to do this is with a niche topic. You also want to get very clear on who your audience is.

You have to identify your audience then attract them by appealing to their needs. And, you want to use your book title to capture your niche audience.

Did you ever notice the word AUTHOR is similar to AUTHORITY? What does your book position you to be the...

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