145 - Why Every Coach Should Write A Book
Today’s Topic: Why Every Coach Should Write A Book: Establishing Your Authority and Defining Your Center of Expertise
We are going to talk about why a coach should write a book, but before we do let’s talk about why you haven’t. Most people haven’t written a book because of fear… because, let’s be honest… if you want to do something bad enough, your going to find a way to do it.
But, maybe you just don’t know how a book would serve you. I mean, a lot of people think of it like a vanity project. Writing a book has become a bit more common these days than it used to be, but there is still a certain amount of stature a book holds in many circles.
But, putting ego aside, a book is actually not just one of the best things you can do for marketing yourself and your business, but it can also serve as a great platform for setting yourself up as an expert in your field.
Where I personally find a book to be the most useful is when it comes to repurposing content. Once you’ve told someone you...
133 - 5 Smart Steps for Getting Your Business Book Manuscript Done
Today’s Topic: 5 Smart Steps for Getting Your Business Book Manuscript Done—Building Out a Turn-Key Platform
I believe one of the greatest tools for you to professionally highlight yourself is to write a book on a topic you have mastery in. If you’ve been hanging around the speaking or coaching environment for awhile you will learn quickly that many people in this world have a book. Actually, many of them have more than one book. I find however, that many outside of this industry haven’t learned to capitalize on this to get ahead in their field. Even if you aren’t self employed, writing a book can help get you noticed. But, it tends to be the self-employed entrepreneur that uses a book to either pivot into something new, to provide teaching material for their team, or to simply draw additional awareness to themself as a go-getter.
Although, my system can work with a writer of any genre, it is the entrepreneurial spirit that I find myself speaking to the most. It’s where I tend to fi...