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068 - Content Marketing Strategy for a Powerful Book Platform

content marketing strategy Sep 07, 2020
 

 Hey guys! Nicole Gabriel here!

Did you know that content marketing strategy is one of the hottest topics on the internet right now?

If you’re not familiar with what this is, let’s start there. A content marketing strategy is how a marketer identifies a particular audience (generally one they wish to market to) and delivers targeted content to them. From a technology perspective, in an online environment, there are technologies that manage and deploy website content…(CMS) content management systems. We are not going to talk about the systems here but we are going to talk about how to effectively build out content for your book project…more the content strategy.

The strategy of building content is an ongoing process that pairs business objectives with meaningful, relevant, and valuable content for achieving particular goals…ultimately to drive a profitable customer action with targeted marketing.

Of course, the most wonderful thing about...

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067 - Brainstorming Book Ideas

content passion Sep 02, 2020
 

Hey Guys!

Let’s talk about brainstorming book ideas…

I think you’ve heard me say this a few times, but I’ll say it again…you have to identify your passions, purpose, and values before you begin writing!

It’s important that your book and your business line up. You’re going to have a hard time sustaining energy about a topic that doesn’t interest you in six months to a year. You have to build your passion into the topics you write about and into every aspect of your business. You will do whatever it takes to push forward a mission or purpose that aligns with your passion and values. This is your inspiration.

Let me start by asking you…what reason do you have to bring into existence the information you are providing to your readers?

Whatever your answer, this all should be coming across in the branding of both your book (or books) and your business platform and social presence. Anyone showing up on your website or peering...

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055 - The Experiential Author

 

So many authors struggle with knowing they want to write a book but not knowing how to drum up the content. You’ve heard me talk about this many times if you’ve listened to any of my podcasts…and you know that I believe a book should ultimately be aligned with your goals, values, and visions personally and professionally. But, I’m gonna approach this a bit differently today. 

Hi Guys! Nicole Gabriel here! 

The best advise I can give you is to get out there and live!

You know, apparently I have a great life for being an author because every time I share a tidbit of my life someone tells me “you know, you should write a book!”. I never really planned for my life to be so grand. In fact, I was reflecting during a long road trip I just returned from. I was thinking about the plan I had for my life and how life has turned out. I know I’ve talked to parents that say the same about having kids…there is the way you envision...

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