Today’s Topic: Book Funnels & Tech Layoff’s. Using a Book to Secure Your Position

There were at least 154,000 layoffs from more than 1,000 tech companies last year, according to Layoffs.fyi, a website that has been tracking tech layoffs since March 2020.

Google alone just let go 12,000 employees. Amazon let go of 18,000, Microsoft 10,000, 11,000 at Meta, 8,000 at Salesforce, and many more have followed suit, like Twitter (3,700), Uber, Cisco (4,100), Caravan (4,000), Peloton, booking.com, Airbnb, Instacart, Wayfair, Capital One, and so many more. What’s going on?

Many believe this has something to do with massive hiring at the height of covid and all the lockdowns. Amazon gained 800,000 employees between 2020-21, while google gained 52,000, Meta gained 27,000, Microsoft gained 58,000. Tech people are saying that Apple only slowly hired 17,000 and has yet to let any go. Many are saying that there is a re-normalizing occurring now. Basically,...

Today’s Topic: A Book As A Business Card - How to Use a Book to Start A Business

Have you ever taken the time to search the web for hot topics? If you’re in the business of creating content that people want to see, hear, listen, to or read then you start to pay a bit more attention to how to satisfy an audience. I love entrepreneurism and I love the power a book gives to people just starting out on any topic. The writing of a book crosses off so many hot topics in the top business keyword searches all in one giant swoop. The top keywords in business right now are very much about entrepreneurialism. Here are the top eight and let me tell you how a book gives you a gift that keeps on giving!

1. How to start a business
2. How to write a business plan
3. How to start your own business
4. How to start a small business
5. How to start an online business
6. How to make business cards
7. What is a business model
8. How do you promote your business

I can tell you that without any doubt a...

Let me first say that no one is too busy to write a book! It’s a myth. It’s a cop out. It’s a lie!

Hey Guys! Nicole Gabriel here! I’m the host of the Let’s Get Your Book Published podcast. I’m also the author of 4 books, a Book Designer, and a Publishing Coach as well as an intuitive Business Coach. I’ve been in the book business for awhile now. I’ve helped many clients get their book published over this time and I’ve learned many things. I share personal stories, client stories, and some of the truths about the publishing business here on this podcast. I love what I do but I don’t like seeing people being taken advantage of or given false promises on the journey to publishing their book. I do my best to keep things raw and real here and I don’t build you up with false promises of fortune and fame. I help you align the content of your book so that it returns the greatest value personally and professionally....

Hey Guys! How are you holding up with all the chaos in our world? I’m sorry I missed my podcast last week, but I was on the road traveling. I told you I bought what I am fondly referring to as the “super bus”? Well, the pups and I packed her up and took a drive to visit mom and dad in Michigan. I know it’s crazy to think I haven’t gone south in the winter, but with all the chaos in the world it was just time to go home for nurturing. Sometimes life gets wild and returning to familiar gives you a bit of grounding and comfort. So, here we are being mobile in the super bus! We have a home and an office on wheels! There is something quite freeing about this. With all the chaos we can pick up and go wherever we need. We aren’t bound anywhere. And we left Utah just in time for the arrival of snow! In fact, up on our arrival here in Michigan we had mid 70’d and sun. It was awesome to have a few nice days to get acclimated.

Anyhow, I hope...

It’s a beautiful blue bird kind of day here in Utah. I hope you’re enjoying a beautiful day wherever you are tuning in from. 

Speaking of locations…most of our listeners are from the USA , but we also have a bit of a following over in Australia and in Europe…saying hello to you all! Thank you for joining us!

No matter where you’re tuning in from, the value we provide to our listeners or readers is really what matters the most in the end. Why you want to communicate with others is always a personal choice, but when you communicate to offer value is when you will begin to find the largest audience. 

Many authors forget the idea of talking to their audience and write their book from the me, me, me perspective and forget that they aren’t really what matters here. People tune in to learn from you so it needs to be you, you, you as you speak to your audience. This should also help you form how you communicate with your audience....