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20 - Defining Your Ideal Customer and Your Value Proposition

 

It’s a beautiful blue bird kind of day here in Utah. I hope you’re enjoying a beautiful day wherever you are tuning in from. 

Speaking of locations…most of our listeners are from the USA , but we also have a bit of a following over in Australia and in Europe…saying hello to you all! Thank you for joining us!

No matter where you’re tuning in from, the value we provide to our listeners or readers is really what matters the most in the end. Why you want to communicate with others is always a personal choice, but when you communicate to offer value is when you will begin to find the largest audience. 

Many authors forget the idea of talking to their audience and write their book from the me, me, me perspective and forget that they aren’t really what matters here. People tune in to learn from you so it needs to be you, you, you as you speak to your audience. This should also help you form how you communicate with your audience....

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