As someone who’s had a podcast now for a few years I’m watching the birth of many new shows pop up as a result us all being locked in at home. Some of them are really great and I hope they stick around.
Podcasting is a great way to communicate if you have something to say, but I’m kind of looking at this like the gym after new years. It will boom and then everyone will get tired of all the work it takes to keep up with fresh new ideas, finding guests, editing, and production. Many may also begin to phase out when they lack quantifiable results or they’ll simply just go back to work.
Having a podcast may not produce a direct return on your investment but it’s a great tool for creating awareness of the other things you do. Since it’s not supported monetarily the only way you can gauge results is on visitor numbers and just sorta hope you can get them to convert. But, what are you converting them to? Have you built the...