What Does A Professional Book Designer Do?
Hey Guys! Nicole Gabriel here!
Welcome to a 5-part series on working with a book designer. We are going to begin with discussing “what does a professional book designer do”.
First, let me start by saying that I’ve been doing book cover design for more than a decade now. I came from a pretty intensive branding background having worked for all the top ad agencies - McCann Erickson, J Walter Thompson, Young & Rubicam, and in and around brand management for the first decade and a half of my career. I was in executive management in the auto industry in Detroit and sat in on some of the most fabulous branding strategy meetings in my day. I helped create the first websites for all our traditional brands over at McCann Erickson. A team of just 5 of us built the first Detroit Edison, Delphi Automotive, Buick, and GMC Truck websites ever in existence. I sat on the eGM team for GMAC and played roles in many branding...
Here's the transcript for today's interview...
Okay today, we have a special author interview. I worked with Jason recently on his book project Selling With Authentic Persuasion: Transforming From Order-Taker to Quota Breaker. And I'm happy to have him here today to share with you what the book is all about. What inspired Jason to write such a book, to tell us about the process of writing it, what inspired him and how he plans to use his book going forward. And hopefully he'll give us some tidbits about how he goes about selling with authentic persuasion. So the one thing I love about doing these interviews is really getting to know my clients and of course, sharing them with you because I love them all. I am my client's biggest fan. So let me read you Jason's bio. So Jason cutter has a degree in Marine biology from the university of California, Santa Cruz, and an MBA from Southern New Hampshire university. His life has been focused on selling and helping...
We used to buy books at book stores but now the harsh reality for many is that Amazon has replaced the ability to browse, smell, feel, and otherwise admire books. The delightful physical ability to peruse books (and all those fun little kick-knacks) down the isles of your favorite bookstore…slowly disappearing.
Now instead of leaping off the shelf screaming “pick me up, buy me!” We have to either more or less know what we are looking for or be held at the mercy for whatever Amazon serves up. Of course, there are a few advantages as well…like global distribution and generally we can find books on our subject that we would have never seen in a bookstore due to it’s giant search engine. As well, there is Author Central, which allows us to follow all of our favorite authors. And, as a buyer, we love the prime shipping.
Hey Guys! Nicole Gabriel here! Today’s podcast is all about navigating Amazon. Let’s dive in…
Hey guys! Nicole Gabriel here!
Did you know that content marketing strategy is one of the hottest topics on the internet right now?
If you’re not familiar with what this is, let’s start there. A content marketing strategy is how a marketer identifies a particular audience (generally one they wish to market to) and delivers targeted content to them. From a technology perspective, in an online environment, there are technologies that manage and deploy website content…(CMS) content management systems. We are not going to talk about the systems here but we are going to talk about how to effectively build out content for your book project…more the content strategy.
The strategy of building content is an ongoing process that pairs business objectives with meaningful, relevant, and valuable content for achieving particular goals…ultimately to drive a profitable customer action with targeted marketing.
Of course, the most wonderful thing about...
Let’s talk about brainstorming book ideas…
I think you’ve heard me say this a few times, but I’ll say it again…you have to identify your passions, purpose, and values before you begin writing!
It’s important that your book and your business line up. You’re going to have a hard time sustaining energy about a topic that doesn’t interest you in six months to a year. You have to build your passion into the topics you write about and into every aspect of your business. You will do whatever it takes to push forward a mission or purpose that aligns with your passion and values. This is your inspiration.
Let me start by asking you…what reason do you have to bring into existence the information you are providing to your readers?
Whatever your answer, this all should be coming across in the branding of both your book (or books) and your business platform and social presence. Anyone showing up on your website or peering...
Hey Guys! Nicole Gabriel here!
So, niche marketing…I’ve never really touched on this topic, but I really find it quite a fun one to talk about!
First, let’s talk about what it is. It’s basically a targeted marketing plan that zeros in on strategically selected and targeted consumers that may have an interest in buying your product or service….or even your book.
Since there is a lot of competition in the book world—considering writing a book is your business—and book categories (and subcategories) are packed with options… you’ll want to stand out against the rest. The best way to do this is with a niche topic. You also want to get very clear on who your audience is.
You have to identify your audience then attract them by appealing to their needs. And, you want to use your book title to capture your niche audience.
Did you ever notice the word AUTHOR is similar to AUTHORITY? What does your book position you to be the...
So you know you need a book for exposure and credibility, but you think you will never get it done unless either a miracle happens or you find someone to write it for you. Sound familiar?
Well, this is where many people either make the costly mistake of hiring a ghostwriter or just never write their book and plain ole give up because they suck at writing!
Hey guys! Nicole Gabriel here!
I know that sometimes life takes over and all those ideas floating around in your head that you think one day will go into a book are still all busy in there hanging out taking up space dying to get out!
Did I ever tell you that it took me ten years to birth my first book? Finally one day it literally just exploded out on the pages. And, let me tell you, it wasn’t pretty! I literally page vomited it out everywhere! It was ugly! The words, the tears, the whole thing…just ugly! But, after ten years it came out in just ten days. But it was a mess! It kinda reminded me of the days when I...
So you think you don’t have time to write but you’ve just gotta get that book done…and you’re thinking about hiring a ghostwriter to help bring your book over the finish line.
Hey Guys Nicole Gabriel here!
Over the years I’ve had many authors approach me and tell me they’d love to publish a book but they are too busy. I recently had a doctor ask me if I had a system and resources so that he could ghostwrite his book because he (and other doctors he knows) are just far too busy. I know, I used to be married to one. I know all about him not having time! I told him that I do have a system and connections, but most people that come to me and want to hire a ghostwriter end up not doing so and well…it’s also very expensive. He looked at me with a rather blank look on his face but never really asked any further questions. So, doc…if you’re listening, this podcast is for you!
Let me start by saying that, first and...
Quite some time back I knew I wanted to turn my next book into an online training program. Of course, I went to the leader in online training programs to learn how this is done…Amy Porterfield. I went through the class and learned how she recommends structuring the content and began writing my Let’s Get Your Book Published book accordingly.
So, the wonderful thing about writing the book in conjunction with building out the online training is that you begin to get uber clear on the kind of content you want to speak or teach on. And, of course, you never run out of content!
Hey guys, Nicole Gabriel here!
Let's talk about what it takes to turn your book into your online training program. And honestly, I can’t believe it’s taken me this long to create this podcast! After all, this is what runs in the back end of all of my communication—website, podcasts, and all training material.
First, let me tell you what I have created so you have a better...
So I have been doing a lot of eBooks for clients lately and many clients began this relationship with so many questions. It made since to take some of these questions to a podcast to bring some clarity to the subject. So let’s dive in!
Hey Guys! Nicole Gabriel here! I hope you are well!
OK, first question might be: “why do I need an eBook?”
I generally would first respond “why not?” Next I would say that it provides credibility as a professional author. Furthermore, it provides diversity to how your message can be received and delivered. Your message can instantly become global as it’s not restricted by shipping and pricing issues. And, of course, with all things covid…It’s a safe digital file.
Every new author has a flurry of questions that surround all things eBook…questions around distribution, ISBN number, how and where to upload a file, and in general, they want to know why it’s so hard to do an ebook when it...